| Average ratings(all subjects): | |
| Passion: |  |
| Interest: |  |
| Knowledge: |  |
| Reliability: |  |
Liam McGee
"Web accessibility and search engine optimisation specialist"
Location: Somerset
Liam is a specialist in web accessibility; search engine optimisation and search strategy; usability; information architecture; interface design; assistive technology; online community design and website analytics. His past clients have included the BBC, the Environment Agency, Expedia, Hotels.com, John Lewis and many more.
Liam is managing director of the web accessibility consultancy Communis Limited www.communis.co.uk); an associate consultant for the Web Usability Partnership www.webusability.co.uk) and a senior consultant at Search Johnston www.searchjohnston.co.uk).
In his spare time Liam serves as an Invited Expert and editor to the W3C www.w3.org), and as an editor for DMOZ, the open directory project www.dmoz.org).
His new book on Google, co-authored with Steve Johnston, will be published by Random House in April 2010.
Liam has an MA and MSci from the University of Cambridge and an MSc in Science Communication from Imperial College, London. He is married and lives in Somerset.
Types of Meeting Offered:
|
Typical Rates:
£100 to 200 per hour plus expenses (train travel, accommodation etc.), depending on the nature of the work. |
Subjects I Know:
Business, Products and Services → Web accessibility
I can help you to make your web site accessible to people with disabilities.
While some clients will need to make their website accessible due to legal pressure or statutory requirement, many more will want to make their website accessible simply for the documented business benefits (see www.w3.org/WAI/bcase/resources.html).
- significant increase in visitor numbers
- significant improvement in natural search engine traffic
- improved usability
- improved experience for mobile browsers
I have worked in the field of web accessibility since its inception, and serve as an editor and invited expert at the W3C www.w3.org).
| Passion
|
Interest
|
Knowledge
|
Reliability
|
Business, Products and Services → Search Engine Optimisation (SEO)
I can help you to understand how people are looking for your products and services online, and how you can respond most effectively to their demand.
Search Engine Optimisation not about 'top 10 ranking in Google for our keywords' - or at least it shouldn't be. It's about making Search work for your website as an effective marketing channel - bringing in people from Google and other search engines who are asking for what you can offer.
The work typically is divided into three parts: firstly, I make sure that the material on your website is not confusing or hidden to Google. Secondly, I help you to understand the patterns of demand within the search queries people use to find your products or services, and help you to develop content that will respond directly to those patterns of demand. Thirdly, I help you to develop the authority and reputation of your website and its content.
I have worked in the field of search engine optimisation for over five years, and my book, co-authored with Steve Johnston, on how to make Google love your website, will be published by Random House this spring.
| Passion
|
Interest
|
Knowledge
|
Reliability
|
Business, Products and Services → Hitwise consultancy
Do you have an account with Hitwise? Hitwise is without doubt the most comprehensive, and detailed dataset describing the actions on a week by week basis of between 35% and 50% of all web users in the UK.
This data, used effectively, is incredibly valuable to a business. It can tell you who is visiting your competitors, the search terms they use, the size of market demand and what proportion of that market you are attaining.
Hitwise data is not for the faint hearted, however. The tools provided by Hitwise barely scrape the surface of the data!
I am an experienced analyst of Hitwise data (clients include the BBC and more), with my own analysis tools. I can help you to turn insights derived from Hitwise data into valuable, measurable business benefits.
| Passion
|
Interest
|
Knowledge
|
Reliability
|
